I honestly thought that interest in Kanye West outweighed interest in Taylor Swift, but boy was I wrong.Ĭomparing Hulu to Netflix over time – I think this might be one instance where you could really draw some conclusions about the general interest trajectory of these businesses and some of their prospects. Taylor Swift is getting many more searches over time. Use it to create things people are looking for and find things to write posts about!Īrts & Entertainment – Search Trends 2016Ĭomparing the term ‘Kanye West’ to ‘Taylor Swift’: Surprise! Swifties are winning on this one. You can use it for seeing the general search interest throughout the last ten years, or how much more or less people are interested in it in different geographical areas.
What is Google Trends good for? Based on Google Search, Google Trends allows you to see how much a particular term is entered relative to the total search-volume and in different states, regions or countries throughout the world. It’s a little interesting, but it could have easily been people under 13 searching, and it’s disingenuous of the publications to make such a big deal without explaining how much it was searched in comparison to other things. For instance in the above image you can see that Game of Thrones was searched 50 times as many times in the same 24 hour period as “What is EU?” when a bunch of publications (like The Washington Post’s article) made a giant to-do about how much it was searched. It was widely publicized after the June 23rd ‘Brexit’ vote that ‘What is the EU?’ was trending in search: but it only felt that way because there WAS a spike in searches but it was likely only around 1,000 total searches.Īlways remember that Google Trends data is relative to how often other searches are entered. What is Google Trends is not good for? Making grand assumptions about major political decisions, or other important decisions without backing them up with numbers from elsewhere. What Google Trends is good for and what it’s not good for
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